Lacoste SS2024
event type: fashion show & party
guest: worldwide-internal teams
creative direction, scenography, location scouting, castings, guest management, production, digital event
![Lacoste SS24 Fashion Show, Party, and digital event in Paris with scenography and empty concept set design by Golden Mama](https://d2xg2aie14ogqr.cloudfront.net/prod/goldenmama_wordpress/wp-content/uploads/./02-lacoste-gsm-ss24-07-06-2023-pb-pbl8916-full-vert-3-ld-scaled-scaled.webp)
![Lacoste SS24 brand activation performers dressed in tennis outfits during the fashion show concept by Golden Mama](https://d2xg2aie14ogqr.cloudfront.net/prod/goldenmama_wordpress/wp-content/uploads/./030-lacoste-gsm-ss24-pb-pbl6859-1-ld-scaled-scaled.webp)
![Lacoste SS24 new collection Fashion Show runway tennis animation on catwalk by Golden Mama](https://d2xg2aie14ogqr.cloudfront.net/prod/goldenmama_wordpress/wp-content/uploads/./031-lacoste-gsm-ss24-07-06-2023-pb-pbl6909-1-ld-scaled-scaled.webp)
![Lacoste SS24 brand activation performers dressed in tennis outfits during the fashion show concept by Golden Mama](https://d2xg2aie14ogqr.cloudfront.net/prod/goldenmama_wordpress/wp-content/uploads/./04-lacoste-gsm-ss24-07-06-2023-pb-pbl9629-ld-scaled-1024x682.webp)
![Top-hung logo banners of René Lacoste and the crocodile scenographed by Golden Mama](https://d2xg2aie14ogqr.cloudfront.net/prod/goldenmama_wordpress/wp-content/uploads/./lacoste-website-5-scaled-scaled.webp)
![Fashion show exterior in Paris with guests chatting outside. Guests management, scouting and castings by Golden Mama for Lacoste](https://d2xg2aie14ogqr.cloudfront.net/prod/goldenmama_wordpress/wp-content/uploads/./050-lacoste-gsm-ss24-07-06-2023-pb-pbl7680-ld-scaled-scaled.webp)
![Lacoste SS24 Paris Fashion Show Dj Set installation and production with 3D animated screen by Golden Mama](https://d2xg2aie14ogqr.cloudfront.net/prod/goldenmama_wordpress/wp-content/uploads/./06-lacoste-gsm-ss24-07-06-2023-pb-pbl9779-ld-scaled-scaled.webp)
creative direction, scenography, location scouting, castings, guest management, production, digital event